Outdoor lifestyle brand Timberland is pledging to plant 50 million trees over the next five years as part of its new campaign, and is encouraging consumers globally to join the movement by taking their own actions – small or large – to be heroes for nature. Today’s consumers want to be part of something bigger, something with a purpose that aligns with their own personal beliefs.
Research has shown that the restoration of trees remains among the most effective strategies for climate change mitigation, as they help to clean air by removing carbon and releasing oxygen into the air; cool the air through evaporation; prevent erosion and save water, and more.
Over the next five years, Timberland will support multiple re-forestation initiatives around the world in support of a greener future and will be rolling out promotional activity including tree planting events globally.
