Director of Marketing
We are exclusively supporting one of the world's leading PV solar companies in its search for a Director of Marketing.
The Director of Marketing will be responsible for setting up a Regional Marketing Hub to cover the Americas, with a core focus on fostering key strategic relationship with a range of clients both current and prospective, in addition to positioning the company and its products at the forefront of the industry.
A core focus will be aligned to: 1) further market implementation of the company brand; 2) representing the company at key events and trade shows, and; 3) formulating plans, strategy and budgets etc.
- Define the marketing strategy and budget, executing and tracking the implementation of activities across the region
- Consistently refine strategy to align with market requirements
- Define key stakeholder and client and devise a plan to successfully reach these businesses
- Customise Sales and Marketing presentations
- Match product requirements to customer demand and requirements in accordance with target segments
- Identify local and regional events to support company's sales and business plan
- Play a leading role in large-scale exhibitions and trade shows
- Collaborate with sales team to develop marketing plans and execute activities across key business lines (e.g. C&I, utility-scale customers, IPP, Developers and further PV stakeholders)
- Prepare quarterly business reports and presentations for Management
- Setup regional marketing teams and with it hub to develop global branding and market awareness etc.
- Min. Bachelor's Degree education
- 8+ years' marketing experience, with the majority if not all in the PV Solar Industry
- Strong communications skills
- Fluent English language skills; Spanish beneficial
- Experienced in promotion of PV Module products, as well as product process, characteristics and system application
- Demonstrable experience in executing brand and marketing events at large-scale/reach
- Confident with delivering presentations and in public speaking
- California based/willing to relocate here