Director of Marketing

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Job ID 11199_1615313047
Solar
Permanent
USA

We are exclusively supporting one of the world's leading PV solar companies in its search for a Director of Marketing.

The Director of Marketing will be responsible for setting up a Regional Marketing Hub to cover the Americas, with a core focus on fostering key strategic relationship with a range of clients both current and prospective, in addition to positioning the company and its products at the forefront of the industry.

A core focus will be aligned to: 1) further market implementation of the company brand; 2) representing the company at key events and trade shows, and; 3) formulating plans, strategy and budgets etc.

Responsibilities:

  • Define the marketing strategy and budget, executing and tracking the implementation of activities across the region
  • Consistently refine strategy to align with market requirements
  • Define key stakeholder and client and devise a plan to successfully reach these businesses
  • Customise Sales and Marketing presentations
  • Match product requirements to customer demand and requirements in accordance with target segments
  • Identify local and regional events to support company's sales and business plan
  • Play a leading role in large-scale exhibitions and trade shows
  • Collaborate with sales team to develop marketing plans and execute activities across key business lines (e.g. C&I, utility-scale customers, IPP, Developers and further PV stakeholders)
  • Prepare quarterly business reports and presentations for Management
  • Setup regional marketing teams and with it hub to develop global branding and market awareness etc.

Requirements:

  • Min. Bachelor's Degree education
  • 8+ years' marketing experience, with the majority if not all in the PV Solar Industry
  • Strong communications skills
  • Fluent English language skills; Spanish beneficial
  • Experienced in promotion of PV Module products, as well as product process, characteristics and system application
  • Demonstrable experience in executing brand and marketing events at large-scale/reach
  • Confident with delivering presentations and in public speaking
  • California based/willing to relocate here


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