Sales Director, Europe – Transformers
A rapidly growing transformer manufacturer is expanding its presence across Europe and is seeking an experienced commercial leader to drive market growth. This role offers the opportunity to establish and scale a transformer business across key European markets, working closely with developers, EPCs, utilities, industrial customers and data centre operators.
A rapidly growing transformer manufacturer is expanding its presence across Europe and is seeking an experienced commercial leader to drive market growth. This role offers the opportunity to establish and scale a transformer business across key European markets, working closely with developers, EPCs, utilities, industrial customers and data centre operators.
Key Responsibilities
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Define and execute the European go-to-market strategy for MV and EHV transformers across priority markets and customer segments.
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Develop and expand relationships with utilities, renewable energy developers, EPC contractors, industrial customers and data centre operators.
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Lead complex sales pursuits, framework agreements and tender processes from qualification through contract award.
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Manage commercial negotiations, including pricing, terms, warranties and contractual risk.
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Collaborate with manufacturing and operations teams to align customer requirements, production capacity and delivery commitments.
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Ensure products and proposals comply with relevant European technical standards and customer specifications.
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Monitor market developments, competitive activity and industry demand drivers including grid expansion, renewable energy, battery storage and data centres.
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Provide regular pipeline, market and strategic updates to senior leadership.
- Support the long-term development of the European sales organisation, including future team growth and market expansion.
Requirements
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More than 10 years of sales, business development or commercial leadership experience within transformers, switchgear, grid infrastructure or related electrical equipment sectors.
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Demonstrated success selling MV, HV or EHV transformer solutions across European markets.
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Strong network of contacts within utilities, renewable developers, EPCs, industrial customers and/or data centre operators.
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Proven ability to build new markets, grow regional businesses or expand commercial operations.
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Strong technical understanding of transformer products, specifications, industry standards and supply chain dynamics.
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Experience negotiating high-value commercial agreements.
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Fluent English and willingness to travel extensively throughout Europe.
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Experience working with international manufacturing organisations serving European customers.
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Exposure to renewable energy, battery energy storage systems (BESS), data centres or critical power markets.
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Degree in Electrical Engineering, Business, or a related discipline.
Key Contact
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